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Imagine
1.1 billion on pitch events.
Imagine
1.1 billion on pitch events.

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Scroll Down

Setting new standards for how the game is understood.

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who we are
who we are
who we are
We have built the most comprehensive network of football data, now we’re ready to release its potential.

Our expertise in football is unique. It starts with Graeme Le Saux, one of the best thinkers in football, and combines his expertise with the largest and most advanced AI platform in the sport.

We are the engine behind

the most

comprehensive

global player market place.

We work on the most

transformative

projects in the sport.

Advancing forecasting,

player development

and the understanding of teams and sports markets.

Changing how

relationships on the pitch are

are understood.

Innovating

how football is consumed.

We are the engine behind

the most

comprehensive

global player market place.

We work on the most

transformative

projects in the sport.

Advancing forecasting,

player development

and the understanding of teams and sports markets.

Changing how

relationships on the pitch are

are understood.

Innovating

how football is consumed.

Our App
Our App
Turns match data and player progression into clear insights.

The Machine Football app is our fan focused social hub, where football data can be consumed in a completely novel way, supported by PSG’s Joint Innovation Studios.

With live events, simulation, benchmarking, and ranking across hundreds of thousands of players based on system fit, player attributes, progression over time, valuations, and more.

Our app is the most advanced football storytelling platform for both creators and fans. We are a world class destination for player evaluation, simulated pathways, and fan player support.

Our app is the most advanced football storytelling platform for both creators and fans. We are a world class destination for player evaluation, simulated pathways, and fan player support.

We provide users access to the largest public football database of player and club news content, with video highlights and LLM content driven by time-stamped match data.

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With live events, simulation, benchmarking, and ranking across hundreds of thousands of players based on system fit, player attributes, progression over time, valuations, and more.

Our app is the most advanced football storytelling platform for both creators and fans. We are a world class destination for player evaluation, simulated pathways, and fan player support.

We provide users access to the largest public football database of player and club news content, with video highlights and LLM content driven by time-stamped match data.

Let's Explore

THE MF APP

JOIN NOW

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SPECIAL PROJECTS
SPECIAL PROJECTS
SPECIAL PROJECTS
Football clubs are businesses built around people, that thrive when all of those individuals feel they have an impact.
Football clubs are businesses built around people, that thrive when all of those individuals feel they have an impact.
We work on special projects with the biggest clubs in the world, as a medium for establishing, developing, and aligning club identity across the board.
Weworkonspecialprojectswiththebiggestclubsintheworld.Enablingthemtotelltheirstoryconsistentlythroughtheirperformance,recruitment,partnerships,mediacontent,andmore…Weareamediumforestablishing,developing,andaligningclubidentityacrosstheboard.
Weworkonspecialprojectswiththebiggestclubsintheworld.Enablingthemtotelltheirstoryconsistentlythroughtheirperformance,recruitment,partnerships,mediacontent,andmore…Weareamediumforestablishing,developing,andaligningclubidentityacrosstheboard.

Explore Our

SPECIAL

PROJECTS

MF Media
MF Media
From passive viewing to deep football engagement.

Football fans currently consume content across disconnected platforms, Machine Football bridges tactical analysis from player stories and community engagement.

Match broadcasts miss the underlying patterns that shape outcomes, player coverage remains superficial, and supporters lack centralised spaces to explore their club's identity and connect with fellow fans.

Without integrated tools for forecasting match dynamics, accessing player insights, and understanding club DNA, fans are limited to passive consumption rather than deep engagement.

Machine Football Media unifies intelligent match forecasting, direct player connections, and comprehensive club analysis into a single platform that transforms how supporters experience and interact with the game.

Machine Football Media unifies intelligent match forecasting, direct player connections, and comprehensive club analysis into a single platform that transforms how supporters experience and interact with the game.

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Our Team

Meet the team that drives change, and delivers.

Our Team

Meet the team that drives change, and delivers.

Graeme Le Saux

Founder

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About Graeme

footballing expert

Graeme Le Saux

Founder

Line

About Graeme

footballing expert

Chris Perry

CEO

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About Chris

tech entrepreneur

Chris Perry

CEO

Line

About Chris

tech entrepreneur

Mandhir Gidda

CTO & CIO

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About Mandhir

Tech entrepreneur

Mandhir Gidda

CTO & CIO

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About Mandhir

Tech entrepreneur

Otis Ogden

Head of AI

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About Otis

AI Specialist

Otis Ogden

Head of AI

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About Otis

AI Specialist

Lloyd Embley

Board Advisor

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About Lloyd

Thought Leadership

Lloyd Embley

Board Advisor

Line

About Lloyd

Thought Leadership

Mary Keane-Dawson

Senior Non-Exec

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About Mary

Marketing Leader

Mary Keane-Dawson

Senior Non-Exec

Line

About Mary

Marketing Leader

Experts

Experts