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Setting new standards for how the game is understood.
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We have built the most comprehensive network of football data, now we’re ready to release its potential.
Our expertise in football is unique. It starts with Graeme Le Saux, one of the best thinkers in football, and combines his expertise with the largest and most advanced AI platform in the sport.
We are the engine behind
the most
comprehensive
global player market place.
We work on the most
transformative
projects in the sport.
Advancing forecasting,
player development
and the understanding of teams and sports markets.
Changing how
relationships on the pitch are
are understood.
Innovating
how football is consumed.
We are the engine behind
the most
comprehensive
global player market place.
We work on the most
transformative
projects in the sport.
Advancing forecasting,
player development
and the understanding of teams and sports markets.
Changing how
relationships on the pitch are
are understood.
Innovating
how football is consumed.






Turns match data and player progression into clear insights.
The Machine Football app is our fan focused social hub, where football data can be consumed in a completely novel way, supported by PSG’s Joint Innovation Studios.
With live events, simulation, benchmarking, and ranking across hundreds of thousands of players based on system fit, player attributes, progression over time, valuations, and more.
Our app is the most advanced football storytelling platform for both creators and fans. We are a world class destination for player evaluation, simulated pathways, and fan player support.
Our app is the most advanced football storytelling platform for both creators and fans. We are a world class destination for player evaluation, simulated pathways, and fan player support.
We provide users access to the largest public football database of player and club news content, with video highlights and LLM content driven by time-stamped match data.





With live events, simulation, benchmarking, and ranking across hundreds of thousands of players based on system fit, player attributes, progression over time, valuations, and more.
Our app is the most advanced football storytelling platform for both creators and fans. We are a world class destination for player evaluation, simulated pathways, and fan player support.
We provide users access to the largest public football database of player and club news content, with video highlights and LLM content driven by time-stamped match data.
Let's Explore
THE MF APP
JOIN NOW
Football clubs are businesses built around people, that thrive when all of those individuals feel they have an impact.
Football clubs are businesses built around people, that thrive when all of those individuals feel they have an impact.
We work on special projects with the biggest clubs in the world, as a medium for establishing, developing, and aligning club identity across the board.




From passive viewing to deep football engagement.
Football fans currently consume content across disconnected platforms, Machine Football bridges tactical analysis from player stories and community engagement.
Match broadcasts miss the underlying patterns that shape outcomes, player coverage remains superficial, and supporters lack centralised spaces to explore their club's identity and connect with fellow fans.
Without integrated tools for forecasting match dynamics, accessing player insights, and understanding club DNA, fans are limited to passive consumption rather than deep engagement.
Machine Football Media unifies intelligent match forecasting, direct player connections, and comprehensive club analysis into a single platform that transforms how supporters experience and interact with the game.
Machine Football Media unifies intelligent match forecasting, direct player connections, and comprehensive club analysis into a single platform that transforms how supporters experience and interact with the game.


Latest News
Meet the team that drives change, and delivers.
Meet the team that drives change, and delivers.
Graeme Le Saux
Founder
About Graeme
footballing expert

Graeme Le Saux
Founder
About Graeme
footballing expert

Chris Perry
CEO
About Chris
tech entrepreneur

Chris Perry
CEO
About Chris
tech entrepreneur

Mandhir Gidda
CTO & CIO
About Mandhir
Tech entrepreneur

Mandhir Gidda
CTO & CIO
About Mandhir
Tech entrepreneur

Otis Ogden
Head of AI
About Otis
AI Specialist

Otis Ogden
Head of AI
About Otis
AI Specialist

Lloyd Embley
Board Advisor
About Lloyd
Thought Leadership

Lloyd Embley
Board Advisor
About Lloyd
Thought Leadership

Mary Keane-Dawson
Senior Non-Exec
About Mary
Marketing Leader

Mary Keane-Dawson
Senior Non-Exec
About Mary
Marketing Leader

Experts
Experts


